Oregon Tilth: Communications and Marketing Strategist
Position description:
The Communications and Marketing Strategist manages, produces, and implements comprehensive organizational marketing and communication strategies for Oregon Tilth. The Communications and Marketing Strategist is responsible for leading and implementing strategic communications and marketing campaigns across multiple channels and platforms through stakeholder engagement strategies, primarily via Oregon Tilth’s communication channels to advance the Oregon Tilth mission. In addition to strategic content ideation, resource development and implementation, the Communications and Marketing Strategist empowers clients by providing value-added expertise and leveraging the presence of the organization and organic by strategically engaging in partnerships, conversations, and events. The Communications and Marketing Strategist works across the organization to ensure optimal communication is executed. The position works closely with the Partnerships and Programs and Certification teams to further the reach of the organization and strategically ensure longevity of the brand and investment in organic. The Communications and Marketing Strategist strategizes and spearheads organizational efforts and partnerships that further the national impact of the organization.
Special consideration will be given to candidates who have experience in, and an understanding of, food and agriculture policy.
responsibilities:
The responsibilities of the Communications and Marketing Strategist include, but are not limited to, the following:
● Leading the development, maintenance, and execution of Oregon Tilth’s marketing and communications strategy to increase strategic partnerships internally and externally.
● Managing and executing internal and external communications and marketing strategies.
● Developing multi-faceted communications and marketing strategies to educate, motivate, and influence target audiences while connecting brand experiences.
● Providing management an analysis of audience segmentation to help define Oregon Tilth’s outreach strategies for branding, messaging, and positioning.
● Managing, creating, and developing high-quality, consistent content, collateral and user experience materials across the organization and various communication channels, including print and digital assets.
● Conducting research on industry and client demographics to create effective messaging for campaigns.
● Supporting the production of training programs for internal and external customers to ensure brand awareness, accessibility and consistency.
● Collaborating with the organization to ensure communication is engaging, accurate, accessible, and timely.
● Working across platforms and with a multitude of tools including writing, graphic elements and video, and audio.
● Demonstrating experience and knowledge in best practices in communications and marketing.
● Championing diversity, equity and inclusion.
qualifications:
- Bachelor’s degree in communications, marketing, public relations, journalism, design or related field
- Minimum of 4 years professional experience directly related to external communications and/or content marketing
- Extensive experience and working knowledge of design software, including Adobe Creative Suite, print publishing – including digital and pre-press design and production – web content management software (i.e. WordPress management and development), and customer relationship email management (i.e., MailChimp)
- Extensive experience with social media platforms, including Facebook and Instagram, as well as associated marketing tools (i.e., Hootsuite)
- Demonstrated leadership capabilities, including being a proactive self-starter with the ability to identify inefficiencies and opportunities for improvement within the organization
- Demonstrated initiative in spearheading and leading projects aimed at enhancing organizational processes and performance
- Project management expertise
- Experience working in professional office environment
PREFERRED SKILLS/EDUCATION/EXPERIENCE:
- Experience in/understanding of food and agriculture policy
- Spanish language proficiency/fluency
- Creative and strategic thinker capable of project planning and implementation
- Ability to work as a member of a team, liaising with all organizational departments
- Excellent organizational, time management, coordination and planning skills
- Solid writing and editing skills for diverse audiences and purposes
- Possess strong attention to detail
how to apply:
Apply at https://tilth.org/about/people-and-culture/marcom-team/equal employment opportunity:
Oregon Tilth provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, genetics or genetic information, marital status, protected veteran status, disability, political belief, expunged juvenile record, or any other characteristic protected by federal, state or local law.